The move from Ford Trucks that raises the bar in globalization:

Ford Trucks is now Europe's largest in the German market

 

                                            

Ford Trucks, the heavy commercial vehicle brand of Ford Otosan, which has made consecutive distributor appointments in Portugal, Spain, Italy, Belgium and Luxembourg with the aim of expanding throughout Europe, has now expanded its strategic growth in Western Europe into Europe's largest heavy commercial market. He continues by stepping into Germany.

 

Emphasizing that they continue their growth journey in Europe without slowing down, Ford Trucks Deputy General Manager Serhan Turfan said, “As Ford Trucks, which grows with domestic production in international markets and rapidly expands its global network, we are working to represent our country abroad in the best way possible. In this direction; "We look forward to introducing our customers to our ITOY award-winning F-MAX tractor and models that offer the most efficient transportation solutions in Germany, which has strategic importance in our growth plans in Europe," he said.

 

 

 

Ford Trucks, the heavy commercial brand of Ford Otosan, the leading company of the Turkish automotive industry, continues its worldwide growth with Germany, which has the largest heavy commercial market in Europe after Portugal, Spain, Italy, Belgium and Luxembourg.

 

Ford Trucks, which is in high demand in the international arena with its innovative technologies as well as the product portfolio developed from scratch by Ford Otosan engineers in Eskişehir, especially the 2019 International Truck of the Year (ITOY) award-winning F-MAX, has introduced 100 vehicles in the automotive industry to the German market, which is of strategic importance in Western European expansion plans. It entered the business by collaborating with its new distributor, Stegmaier Group, which has a deep-rooted history and knowledge of over years.

 

Turfan: “Germany has a key role in Ford Trucks' global growth plans”

 

Stating that, as Ford Trucks, despite the pandemic, they have carried out consecutive openings in key markets, Ford Trucks Deputy General Manager Serhan Turfan said:

 

“As Ford Trucks, the heavy commercial brand of Ford Otosan, the leading power of the Turkish automotive industry, we continue to achieve 'firsts' in the automotive industry and write a worldwide success story for more than half a century. We have all the talent and infrastructure to design, develop and test a vehicle, including the engine, from scratch until it turns into a commercial product. While we export the heavy commercial vehicles we produce in Turkey to more than 40 countries thanks to our engineering competencies and R&D power, the vehicles we develop with the efforts of Turkish engineers continue to make us proud all over the world. We work to represent our country abroad in the best way possible with Ford Trucks, which grows with domestic production in international markets and rapidly expands its global network. Following the 2019 International Truck of the Year (ITOY) award, we had postponed our growth plans with the intense demand for F-MAX from Europe. In this regard, in 2019, following the Poland, Lithuania, Portugal and Spain markets, we completed our structuring in Italy, Belgium and Luxembourg, markets where we saw high demand. Now, we are proud to step into Germany, the largest heavy commercial market in Europe, which has strategic importance in the growth of Ford Trucks in Europe. We are confident that Stegmaier Group will represent our brand in the best way, with both its heavy commercial market expertise and experience in Germany.

 

Ford Trucks' goal is to spread throughout Europe

 

Turfan also mentioned that Germany holds important opportunities for the Ford Trucks brand and said, “Europe is our main export market and has great importance in our growth strategy with its potential. Germany is a very important part of this strategy. Here, we will create value for our new customers with our models that offer the most efficient transportation solutions. On the other hand, we continue our efforts to achieve permanent growth throughout Europe. "After Germany, we aim to expand our global operations to 55 countries by being present in all of Europe in the next 3 years," he said.

 

 

 

For information: Ogilvy PR / Mehtap Çakıroğlu / 0530 580 74 18 / mehtap.cakiroglu@ogilvy.com

 

                   Ogilvy PR / Osman Kurt / 0535 979 55 91 / osman.kurt@ogilvy.com